HR Pro Toolkit: Make the Most of LinkedIn

Event Information
Product Format
Prerecorded Event
Mary Gormandy White, M.A., SHRM-SCP, SPHR
60 minutes
Product Description

Improve Your Company’s Online Presence to Attract Talent


If you consider LinkedIn to be just a recruitment tool and no more, you are missing out on the many Human Resources management benefits this networking tool can offer. As you know, LinkedIn enjoys wide adoption among workers. It’s an insightful platform for learning about potential employees—but it’s also a huge billboard with your company’s name on it. Now’s the time to do more with this HR tool and turn yourself into a well-connected expert in your field.

Join Mary White as she draws on years of talent development experience to show you how to put LinkedIn to work for your business. You will learn how to develop and manage an effective individual profile for yourself, as an HR professional—as well as how to build and expand your company’s brand as an employer of choice. And White will explain how to use LinkedIn’s tools—many of them for free!—to improve employee engagement with that brand.

After attending this event, you’ll be better equipped to use LinkedIn to develop a powerful professional network. You’ll be able to use LinkedIn Groups to communicate with connections and employees. And you’ll have the practical skills you need to leverage this powerful platform and boost your HR management success.

Session Highlights

In this instructive session, you will learn how to:

  • Establish and manage an effective LinkedIn profile
  • Leverage LinkedIn to build your professional brand in the HR field
  • Boost your organization’s brand and position your firm as a place people want to work
  • Enhance and expand your company’s online presence
  • Build employee connections, recognition, and engagement
  • Use LinkedIn Groups to facilitated employee and key stakeholder communication
  • Use LinkedIn’s free and fee-based recruitment tools
  • Find the right balance & spend just the right amount of time on LinkedIn

Who Should Attend

  • HR professionals (all levels)
  • Talent managers
  • Talent acquisition and recruiting professionals
  • Organizational excellence professionals
  • Organizational development professionals
  • Business owners
  • Managers with HR responsibilities
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About Our Speaker

Mary Gormandy White

Mary Gormandy White, M.A., SHRM-SCP, SPHR is managing director of MTI Business Solutions (, a leading corporate training/talent development firm based in the Southeast and working with clients throughout the U.S. She specializes in training, assessment and consulting services focused on building better workplaces through developing skills related to HR, management, leadership, workplace relationships, communication, team building, productive conflict management, employee selection and more.

Mary holds graduate...   More Info
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